Feel the art power is an installation consisting of several parts that emerges from Ragnhild May’s recent interest in the workings and aesthetics of commercial slogans, branding, and merchandise. The installation consists of two neon signs: slogans shamelessly promoting art and its great potential (as well as white tennis socks for sale… at a low price!!!). In addition — inhabiting the immediate surroundings of die raum — a bronze cast of a pair of typical 90’s Buffalo platform ankle boots and a car-paint decorated giant vase in a loud design, making it hard to ignore.
Ragnhild May works with language, sound, sculpture, installation, and performance. Like her laborious DIY wind instruments that work as cybernetic extensions of the body — the installation for die raum is a playful experiment that tests certain boundaries. An organism with multiple tentacles, the installation inserts itself into the daily life of Oderberger Straße, co-opting pop-cultural icons, urban aesthetics, and commercial marketing strategies for its own benefit.
november 16, 2018 — january 13, 2019
vernissage on thursday, november 15, 19 h
die raum is a 5 m2 exhibition space in Oderberger Straße 56 run by Lotte Møller in collaboration with BAR architects.die raum was founded in 2011 together with Jesper Dyrehauge.
The exhibition space was designed as an integral part of the house which contains other functional spaces including workshops, studios, a cafe, a shop and apartments.
Every project in die raum will be accompanied by an edition of posters in collaboration with the exhibiting artist.
Thanks to Paul McDevitt for providing his Risograph printer, Lucy Powell and Ally Bishop for proof reading, Alex Schmidt (Plaintype) for graphic and web design, and Jan Windszus for photography.